Buy on Amazon, Sell on eBay
Have you ever bought an item on eBay then received a package
from Amazon, with a gift receipt inside?
I came across a clever scheme that some eBay sellers use to
make money selling a wide range of products while carrying no inventory and
doing no shipping.
I have been tricked by this myself several times and it is
actually rather creative. There are eBay sellers that list hundreds of Amazon
products on eBay. However they charge a few dollars more than Amazon for each
item and charge shipping.
Or if you’ve dug deeper you may have found tools for
repricing eBay listings when prices change on Amazon, or even for automatically
purchasing items from Amazon.
If you’ve encountered any of those, you’ve dipped a toe in
the frankly murky world of “Amazon to eBay arbitrage”. In this post I’m going
to explore it in depth. Yes, it’s dominated by get-rich-quick schemes, but
that’s only part of the story. Beneath all that, there’s an interesting
phenomenon going on, with innovative technology available and genuine
businesses in operation.
Arbitrage is the
simultaneous purchase and sale of an asset to profit from a difference in the
price. It is a trade that profits by exploiting the price differences of
identical or similar financial instruments on different markets or in different
forms. Arbitrage exists as a result of market inefficiencies.
From Pocket Money to Spending Millions on Amazon
1.
Purchase the item on eBay
2.
The eBay seller purchases the item from Amazon,
3.
Amazon shipped the item
4.
The eBay seller kept the difference
eBay lets you list thousands of items for free depending on
the time of year. So when the customer buys from the eBay seller they take the
money and purchase the item from Amazon and have it shipped directly to the
customers address. When I caught on to this I felt cheated / duped. But I guess
there is nothing wrong with it.
The seller is listing items that they do not have, but
amazon does. They are taking the price and shipping total from amazon and
selling items on ebay at that price. They are then placing big enough orders
through amazon to be eligible for the free super saving shipping. Each item
then gets sent as a gift to whoever bought it off ebay. The seller is not
having to pay shipping for any item because amazon ships it for free. They are
making profit off what they should be paying in shipping costs.
It’s important to understand that this isn’t Fulfillment by
Amazon (FBA) and the seller does not purchase the item in advance. The key is
that the item is only bought from Amazon once a sale has been made on eBay.
Amazon is effectively being used as a drop-shipper.
Amazon actually makes millions of price changes every day,
which creates a major challenge for arbitrage sellers.
There was no other market research – listing was so cheap it
just wasn’t worth refining it further. He’d list everything on eBay for the
Amazon price plus a percentage and a fixed “fee”, a kind of commission for
handling the transaction.
It’s a zero-sum game
with a race to the bottom. Not everyone can make money doing the same thing.
But arbitrage selling will continue to exist as a niche, run by people with the
willpower and programming knowledge to do it. It’s like trading on the stock
exchange, which still has arbitrage with fast frequency transactions, and we
still have arbitrage in the betting markets. It’s exactly the same game and
will always be there. It just happens to be doing it with consumer goods.
Margins can be as high as 20% above the Amazon price,
although around 8% is more typical.
Margins of 8% when, selling on ebay equals a loss, when you
remember that eBay & PayPal are going to take a bit or a bite.
Also remember that breaking even means you are working for
free.
Another strategy is to list as much as possible. eBay’s
selling limits can be a real barrier here, as they restrict the number of
active items for sale, and can only be increased once a month. Sellers
following this strategy will compile a list of popular products, and create
eBay listings in bulk using an automation tool. A lot of sales can result, but
margins are smaller and there can be a high demand for customer support. Some
high volume sellers only break even, and make a small profit from credit card
rewards.
Amazon to eBay Arbitrage Selling FAQs
Isn’t it unethical?
Opinions differ. This form of arbitrage is similar to drop
shipping – ordering direct from a wholesaler, but only when a sale is made.
Like drop shipping, no stock is held by the seller. Drop shipping is
well-established, widespread, and used by many well-known retailers,
particularly for bulky and expensive items. Nobody thinks drop shipping is
unethical.
But the key differences are that Amazon is a retailer anyone
can buy from, and the arbitrage seller does not tell the buyer they will simply
purchase the item from Amazon on their behalf. That’s what puts this type of
selling in an ethical grey area.
Of course, you can argue that there’s nothing stopping the
buyer from checking the price on Amazon themselves, and that’s true. And
there’s no obligation on sellers to say if a better price is available
elsewhere – it would be absurd to expect that.
Still, even with all the rational arguments going in its
favour, Amazon to eBay arbitrage has an air of injustice about it. It’s so far
removed from the way people expect a retailer to operate, that I doubt it will
ever be seen by everyone as an honourable way to do business.
Don’t eBay buyers get upset when they receive their order
from Amazon?
Yes, sometimes, but it doesn’t happen very often. In fact
it’s surprisingly rare. Some arbitrage sellers refund the difference if a buyer
complains, which normally prevents negative feedback and can be built into the
cost of doing business.
Why don’t people buy from Amazon if it’s cheaper?
Most of the time, they just don’t look. There are many
different buying habits, and checking prices on both eBay and Amazon isn’t all
that common. Some will go direct to eBay, believing it will always have the
best price. Others might compare prices, but a comparison between a high street
store and eBay, for example, may favour eBay even if the product is actually
sourced from Amazon and marked up.
Won’t sellers get banned if they cancel orders?
Yes, if sellers cancel too many orders then eBay will limit
their sales or even ban them completely. Using a repricer specifically designed
for Amazon to eBay arbitrage addresses the risk of price changes happening
before the sale is made. Once an item has sold the price is fixed, but there
remains the risk of price changes on Amazon until the order is placed there.
Arbitrage sellers need to avoid order defects like any other
eBay seller, so some will take a loss if Amazon prices go up before they place
their order. Others will cancel the sale, and risk being penalized. Flawless
automation of changes to price and availability, and automatic ordering, are
the only way to mitigate the risk completely.
The Future of Arbitrage Selling?
Amazon to eBay arbitrage is much more common than most
people think. Sellers who do it don’t advertise the fact, so they are difficult
to identify. Perhaps they have feedback that mentions receiving a package from
Amazon, or use Amazon images directly in their eBay description, but very few
buyers would notice either.
But there is a bigger concept to arbitrage selling than just
buying from Amazon and selling on eBay. Whenever there is a sufficient gap
between the price that buyers will pay, and the price that a retailer will sell
at, arbitrage becomes possible. Sometimes this will be in cross-border selling,
with products that are expensive or unavailable in the buyer’s country. A
listing on their local eBay site, in their own language, will make the product
seem much more accessible.
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